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Successfully transformed Invoyen Laboratories online store from a basic retail site into a polished, high-converting digital storefront capable of supporting a growing, science-driven beauty and personal care brand, managed and executed by The Wild Stallion Studios
Case Study
High-Conversion E-commerce Design & Credibility Focus
The Wild Stallion leveraged its expertise in Website Development & E-commerce Setup for the beauty and lifestyle sector to deliver a bespoke, high-performance website reflecting Invoyen's core values: science, results, and commitment.
Client
Invoyen Laboratories
Industry
Beauty and Personal Care
Our Services
Custom E-commerce Design & Development, UX/UI Optimization, Performance Enhancement
website
The Challenge: Launching a Science-Backed Brand in a Competitive Market
Invoyen Laboratories, a new skincare brand founded by microbiologist Dr. Chainika Khatana, entered a highly competitive Indian e-commerce market with a mission to blend cutting-edge science with pure botanical ingredients.
Trust & Credibility
Redesigned the homepage to prioritize "Real Results, Real Reviews" and a dedicated "Invoyen Forever Commitment" section, clearly communicating safety testing and ethical sourcing.
UX/UI Optimization
Simplified product browsing with large, clear imagery and concise benefit-focused copy. Implemented a sticky/prominent "Shop Now" call-to-action (CTA).
Performance & Mobile
Optimized code structure, image compression, and hosting environment specifically for the E-commerce platform to ensure fast loading on all devices.
E-commerce Path
Streamlined the funnel by implementing clear product detail pages and an optimized one-page checkout process.
The Results: Metrics for Growth and Authority
Following the deployment of the new website design and development by The Wild Stallion Studios, Invoyen Laboratories saw significant improvements across key e-commerce and performance metrics over the following 3 months:
+40%
Conversion Rate
Increase in Site-wide Conversion Rate (CR)
+55%
Revenue Growth
Increase in E-commerce Revenue
-22%
User Behavior
Decrease in Cart Abandonment Rate (CAR)
+18%
Engagement
Increase in Pages Per Session
-45%
Performance
Decrease in Mobile Page Load Time (LCP). Faster, smoother user experience.
+90%
SEO & Visibility
Increase in Organic Search Traffic. Attributed to fast loading speed and clean code.
Client Testimonial
"The Wild Stallion Studios didn't just design a website; they built a high-performance e-commerce ecosystem that matches the quality of our science. The increase in conversions and the professional look has elevated our brand trust immediately."
— Dr. Chainika Khatana, Founder, Invoyen Laboratories
