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Actress Shriya Saran for L'utopia Magazine, managed and executed by The Wild Stallion Studios
Case Study
How a Celebrity Partnership Generated ₹9.1 Crore+ in Media Value
Client
L'utopia Magazine
Industry
Publication
Our Services
The creative and technical engine that brought the editorial vision to life
Celebrity
Objective: To leverage the celebrity and editorial platform to generate high-quality visual content, increase brand visibility, drive social media engagement, and ultimately boost interest/sales for the featured fashion and jewelry partners.
Actress Shriya Saran
The primary celebrity face, driving audience reach and star appeal.
L'utopia Magazine
The editorial platform, responsible for creative execution and distribution.
Outfit by Faabiiana & Trisvaraa by Aparajita
The featured fashion designer brand Lehenga, aiming for bridal/festive market visibility.
Jewellery by Charu Jewels, The Chandi Studio, Rubans Jewellery & Taj Jewels
The featured jewelry brands, aiming for high-end product visibility and brand association.
Hotel Holiday Inn
The location partner, aiming for property exposure and association with luxury and lifestyle content.
The Results: Achieving High ROI Through Visual Storytelling
Key Metrics Confirm the Campaign’s Success in Driving Brand Awareness and Engagement.
19 Million+
Total Impressions (Magazine + Digital + Social)
4.95%
Average Engagement Rate (Social Posts)
145,000+
Article/Gallery Views (Magazine Website)
34,000+ Clicks
Website Traffic from Social Referrals
100,000+
Magazine Circulation/Readership
15% Increase
Follower Growth (Faabiiana & Jewellery Brands)
34,800+
Total Social Media Mentions (Clients & Actress)
₹9.1 Crore+
Earned Media Value (EMV) for the campaign
