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The campaign strategy and impact for Star And Daisy, utilizing the celebrity endorsement of Kajal Aggarwal Kitchlu, managed and executed by The Wild Stallion Studios
Case Study
How a Celebrity Partnership Generated ₹2.5 Crore+ in Media Value
Client
Star And Daisy
Industry
Premium Baby Care Products
Our Services
Celebrity Endorsement, Campaign Strategy, Full Video & Photo Production, PR & Digital Distribution
Celebrity Endorser
Kajal Aggarwal Kitchlu
The Challenge: Building Trust and Driving Authority
Star And Daisy needed to rapidly establish itself as a trusted, high-quality brand in the crowded Indian baby care market. The core challenge was moving beyond generic product promotion.
Establish Credibility
Secure a credible, authentic voice to build immediate parental trust.
Achieve Premium Positioning
Differentiate the brand as a sophisticated, modern solution for working parents.
Maximize Multi-Channel Impact
Launch a cohesive campaign across video and high-quality stills that drive engagement for multiple product lines (strollers, cradles, bags).
Strategic Alignment & Integrated Production
Developed an end-to-end campaign centered on the powerful, authentic theme of "The Juggling Act of Motherhood and Career."
Strategic Talent Selection
Actress Kajal Aggarwal Kitchlu was identified as the ideal ambassador. As a highly successful, high-profile working mother, her recent personal journey allowed for an authentic, relatable narrative that directly addressed the target audience's daily challenges.
Integrated Creative & Production
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Video Content: Full production of an intimate testimonial where Kajal positions StarAndDaisy products as essential support systems for busy parents.
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Photo Assets: High-quality commercial stills promoting specific product categories: the Chariot Baby Stroller, Electric Baby Cradle, and premium diaper bags, ensuring rich content for e-commerce and retail display.
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Messaging: The narrative consistently focused on combining "style with functionality" and "smart solutions" that seamlessly fit into a modern, busy life.
Digital Amplification
The content was strategically distributed across YouTube and Instagram, ensuring high-quality, high-impact visibility across the entire digital ecosystem.
The Results: Quantifiable Success and Market Impact
The campaign delivered exceptional, measurable results, significantly exceeding industry benchmarks and solidifying Star And Daisy's position as a market leader.
15 Million+
Total Video Views (Digital)
Achieved high saturation across primary digital platforms (YouTube & Instagram) in the first 30 days.
6.5%
Social Engagement Rate
Far surpassed the industry average of 3.5%, indicating the authentic narrative drove strong emotional connection.
₹2.5 Crore
Earned Media Value (EMV)
High virality and media pickup generated substantial publicity value beyond the initial investment.
+40% Increase
Website Sessions (Post-Campaign)
Strong traffic surge directly correlated with video and photo asset release, indicating high-intent audience interaction.
+18% Increase
Product Inquiries/Leads
Immediate uplift in lead generation and direct product inquiries across key channels.